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Privacy & Cookies

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References in this privacy policy to "The University" are references to us, The University of Nottingham.  References to   "we", "our" and "us" etc are references to IDEA (Improving Dementia Education and Awareness).   

IDEA is committed to protecting your privacy and respecting the confidentiality of information which you provide when you visit our website at idea.nottingham.ac.uk. At the same time, we want to try to ensure that you obtain full value from our website and from the services which you may want to receive via our website.

The University is registered as a data controller under the Data Protection Act 1998 (the "1998 Act"). The Data Protection Register is open to view. We uphold the relevant data protection principles and process all personally identifiable information about you ("personal data") in accordance with the 1998 Act and other relevant legislation. This privacy policy explains what information we may collect about you when you visit our website and how we may use it. 

You should read this privacy policy in conjunction with the IDEA website terms of use, of which this privacy policy forms a part. By agreeing to our terms of use, you are consenting to our processing of your personal data in accordance with this privacy policy. Any changes to this privacy policy will be posted on our web site and, where appropriate, notified to you by email. 

The information we collect

It is possible to use our website without providing any personal data. However, IDEA may automatically collect certain information about you when you use our website, including by our use of "cookies" (see below), such as the IP address of your computer and the dates and times of your visits. 

In some areas of our website IDEA may ask you for personal data, such as your name, address and email details, that will enable us to make your site visit a more rewarding experience for you and/or to contact you after your visit.

How we may use this information

Personal data which we collect about you via our website is held on and processed by computers situated at The University of Nottingham or situated at The eUKHost data Centre and under control of IDEA. The eUKHost will retain this data for a reasonable period or for as long as the law requires. 

The University will not disclose any of your personal data collected via our website to any third party, other than in circumstances set out in this privacy policy and/or where you have given us permission to do so, unless we are required to do so by law. 

The University may use personal data collected from you via our website to manage and monitor use of our website. Otherwise, we will only use this personal data for the purposes for which it was collected, unless you have given us permission to use it for other stated purposes.

There may be circumstances in which the University will ask you to agree to us disclosing your personal data to certain third parties, or transferring it outside the United Kingdom. However, we will not do this without your permission and before transferring your personal data in these circumstances, we will do our best to ensure that appropriate arrangements are in place to protect your privacy.  

If at any time you want to withdraw any permission you have given us to provide you with services, or to use your personal data in any other way, please inform us by email.

Anti Spam and Quality Monitoring

By registering on this site or posting a comment, you accept that your message and other personal details about you will be analysed and stored for anti-spam and quality monitoring purposes by Google Recaptcha, in accordance with Google's privacy policy and terms of use.


When you visit our website computers situated at the University of Nottingham or situated at the eUKhost data Centre and under the control of IDEA may send "cookies" to the browser on your computer, even if you do not provide us with any personal data. Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful as they enable us to recognise you (by a unique number allocated to you) when you return to our website and so to personalise your return by, for example, customising web pages based on which areas of the website were previously of interest to you. If you have previously provided us with personal data, then cookies may enable us automatically to fill in your name and other information when, for example, you complete an online form. 

Cookies also enable us to compile anonymous, aggregated statistics which help us to understand how our website is used and how we may improve it. It is not possible for cookies to read personal information on your computer and/or to find out any personal information about you.  

A list of the different cookies that are used on this website are set out below. We have categorised these to help you understand the type of function the cookies are performing. 

Strictly Necessary Cookies:

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, some of the services you have asked for could not be provided. 

Cookie Name Purpose Further Information


Uniquely identifies a user who has logged in. The cookie is associated with a user account in the database backend along with any information the user provides in their profile This cookie lasts for 22-23 days or until you logout.

Performance Cookies:

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor and all information collected is aggregated and therefore anonymous. These cookies improve how a website works. 

Cookie Name Purpose Further Information


Used by Google Analytics to track user count of visits to a site, when a first visit was, and a last visit. This cookie is deleted after two years
__utmb Used by Google Analytics to track exactly when a user visits a site. This cookie is deleted after 30 minutes
__utmc Used by Google Analytics to track exactly when a user leaves a site. This cookie is deleted when you close your browser
__utmz Used by Google Analytics to track how a user got to this site (where from), what link was used, what part of the world This cookie is deleted after six months


Used by Google Analytics to distinguish users. This cookie is deleted after two years
_gid Used by Google Analytics to distinguish users. This cookie is deleted after 24 hours
_gat Used by Google Analytics to limit the amount of requests it gets. This cookie is deleted after 1 minute
VISITOR_INFO1_LIVE YouTube This cookie is deleted after eight months
use_hitbox YouTube This cookie is deleted when you close your browser
YSC YouTube This cookie is deleted when you close your browser

We use analytic information to help us make our website more focussed and better for our website visitors.  You may, however, opt out of Google Analytics tracking if you prefer.

Functionality Cookies:

These cookies allow the website to remember choices you make (e.g. language setting, text size) and provide enhanced, more personal features. They can help provide services such as local weather reports by storing in a cookie the region in which you are currently located. These cookies may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information collected may be anonymous and they cannot track your browsing activity on other websites.

Cookie Name Purpose Further Information
has_js Informs our website whether the user has Javascript enabled. This is anonymous and doesn't uniquely identify the user. This cookie is deleted when you close your browser
PREF Stores YouTube preferences. This cookie lasts for ten years


Targeting Cookies: 

These cookies are used to deliver adverts more relevant to you and your interests. They also limit the number of times you see an advertisement and help to measure the effectiveness of a campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and share this information with other organisations such as advertisers.

We do not use Targeting Cookies on the website.  If you use Google services, and are logged into your Google account while browsing our site, it is possible that Google may track your activity alongside our use of the Google Analytics service for targeting purposes: please check Google's privacy statements.

Subject Access Requests

Under the 1998 Act you are entitled to be told if we hold any personal data about you. If we do hold any personal data about you, you are entitled to be given a description of the data, to be told for what purposes the data are processed, and the people (or classes of people) to whom the data may have been disclosed. A request for a copy of information held about you is called a "Subject Access Request". To make a subject access request, please contact our us. Please note that we are entitled to, and do, charge a fee of £10 for providing this information.


Our website and our computer systems have security measures in place with the aim of protecting the loss, misuse or alteration of personal data held by us. 

Other websites

Our website may contain links to other websites which are outside the University's control and are not covered by this privacy policy. We are not responsible for the privacy policies of any such linked websites.

Comments or questions

Please send any comments or questions relating to this privacy policy to us at idea@nottingham.ac.uk.