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Dementia words matter: Guidelines on language about dementia

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Dementia is discussed more regularly now, in the media - both on television and in newspapers and magazines -and in everyday life. The language we use to talk about dementia influences how people with dementia are viewed and also how we feel about ourselves. We prefer words that are accurate, balanced and respectful.

“Dementia Words Matter” is a DEEP Guide, written by people with dementia, that sets out the words and descriptions of dementia that we would prefer are avoided. We recognise that some quite dramatic words and descriptions can be justifiable when used to create a good story and a sense of urgency. On these occasions we hope that evocative language is used thoughtfully and with consideration.